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Art breasts the tape of 75 years of history, a period in which it has been able to develop and to keep pace with change, thus becoming one of the most prestigious shop-window of high quality artistic handicraft, both on a national and international level. Creating is an art. It is not by chance that ART, the International Handicraft Fair, was born and developed in Florence, and it is now housed
at the Fortezza da Basso, in the appealing exhibition areas of FirenzeFiera.
A top level location where to show and enjoy the creativeness and art of artisans from all over the world, who meet Florence’s and Tuscany’s history and tradition.
Artistic handicraft is an important richness of our culture and economy, one of the sectors which made the ingeniousness of “Made in Italy” products known and well-regarded all over the world.
ART 2011 is a unique meeting place for people who love that which is beautiful, for those who regard creativeness as valuable. A shop-window of innovating ideas and projects for professionals working in this field, and for consumers, whose tastes and needs are continuously changing. |
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The 75th Fair will be characterised by a very peculiar flavour: a look to the past, but mainly to the future, aiming at new shapes, new materials, new colours, taking into account, at the same time, the traditional refinement and taste that are peculiar to products which are never out-of-date.
ART 2011, the International Handicraft Fair, is not only a trade show, with over 700 exhibitors; it is a cultural event as well, which crosses Florence’s and Tuscany’s history.
And it is also the quality of exhibitors, the quality of side exhibitions, meetings and workshops: an irrevocable choice, that is well-regarded by artisans and visitors, both end-consumers and professionals
such as architects, interior designers, shop owners and specialised galleries. |
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